This research was conducted with the aim of identifying and prioritizing the strategies and factors affecting the development of women's archery in East Azerbaijan Province. This research is an applied and mixed type based on the data-based method with the Glaser approach. The participants in the qualitative part were 16 members of the sports management faculty, experts and officials of the East Azerbaijan Province Archery Board in the field of women's sports, and in the quantitative part, in addition to the participants in the qualitative part, there were also coaches, referees and female archery athletes of East Azerbaijan Province, who were selected as a statistical sample using a purposeful and accessible method. The data collection tool in the qualitative part was a semi-structured interview, and in the quantitative part, a researcher-made questionnaire extracted from the qualitative part. For data analysis in the qualitative part, coding with the Glaser approach was used, and in the quantitative part, the Friedman test in SPSS 23 software was used. The results of the study showed that the identified factors affecting the development of this field in the women's sector include, respectively, inhibiting factors, driving factors, existing limitations, and existing opportunities, and the identified strategies are, respectively, consumer education, specialist training, financial incentives, specialization, fair distribution, appropriate budgeting, and provision of infrastructure. Therefore, by eliminating gender and structural barriers, strengthening drivers, taking advantage of existing opportunities, and applying these strategies, the conditions for the sustainable development of women's archery can be facilitated.