The Impact of Cultural and Social Outcomes of Women's Presence in Stadiums on Women's Sports Participation, Mediated by Social Support

The aim of the present study was to investigate the impact of cultural and social consequences of women's presence in stadiums on women's sports participation with the mediating role of social support. This study was descriptive-correlational in type, applied in purpose and field implementation. The statistical population included female spectators and fans of football teams, which was conducted using a purposive and accessible sampling method. A sufficient number of statistical samples were selected and analyzed for modeling (207 people), but ultimately, due to the incompleteness of some questions, 199 questionnaires that were complete were analyzed. The content and face validity of these tools were confirmed by experts in the field of women's sports and sports management professors (9 people), and the composite reliability, construct validity, convergent and divergent validity were confirmed using factor analysis. SPSS and SmartPLS 3 software were used to analyze the data. The results showed that the cultural and social consequences of women's presence had a significant effect on social support and women's sports participation. Social support has a significant effect on women's sports participation, and the results of the Sobel test also showed that cultural and social consequences through social support have a significant effect on women's sports participation. Based on the findings, it can be said that by strengthening support systems and utilizing cultural and social achievements, it is possible to contribute to the comprehensive promotion of women's sports participation and, as a result, to the overall improvement of health and quality of life in society.