Investigating the effect of media on women's participation in public sports with the mediating role of social support

Najafi, Parisa; Ramezaninezhad, Rahim; Goharrostami, Hamid Reza; Maleki, Zahra

doi:10.22089/rws.2025.17521.1044

Investigating the effect of media on women's participation in public sports with the mediating role of social support

Document Type : Original Article

Authors

¹ Graduate of University of Guilan

² Professor of Sports Management, University of Guilan, Rasht, Iran

³ 3. Assistant Professor of Sports Management, University of Guilan, Rasht, Iran

⁴ PhD student in Sports Management, University of Guilan, Rasht, Iran

10.22089/rws.2025.17521.1044

Abstract

Introduction: The present study was conducted to explain the effect of media on women's participation in mass sports with the mediating role of social support. Methodology: The research method was descriptive-analytical. The statistical population of this study included all women participating in mass sports in Rasht. Based on the Cochran formula, 384 people participated in the study as a statistical sample and the data were collected using questionnaires measuring the level of physical activity, the role of media in mass sports and social support and analyzed using SPSS and PLS software. Results: The findings showed that mass media has a significant effect (T-values: 5.694) on women's participation in mass sports. Among the dimensions of mass media, the educational and cultural dimensions also had a significant effect on women's participation. Also, based on the results of the structural equation model, the effect of social support on women's participation in sport for all is significant with a path coefficient of (6.048) (T-values: at a significance level of 0.05). Among the dimensions of social support, social support from significant others had a significant effect on women's participation in sport for all. Conclusion: Based on the results, it can be said that the media can help by broadcasting educational programs, advertising and informing, and reflecting the problems of women in sport for all as well as changing people's views and attitudes about women's sports. Ultimately, increasing social support increases women's participation in sport for all.

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