Document Type : Original Article
Authors
1 کوچه باغ، کوی صبا ،پلاک 15
2 University of Tabriz/ Sport department/ sport business management
3 university of Tabriz/ Physical education University/ Sport business management
Abstract
Sports are essential for all sections of society. It has a significant impact on all cultural, social, physical and mental health aspects. For women, exercise has been emphasized in all cultures because a healthy body fosters a healthy mind. (Halbian and Hosseininia 2022) The aim of the current research is to develop a model of financial sponsors in women's sports in Tabriz city in the form of a thematic analysis of the research method in terms of the type of research in the category of applied research and in terms of the implementation method in the category of qualitative research (thematic analysis) method. The statistical population of this research includes sports management specialists familiar with the subject of the research, officials and female athletes at the professional level and financial sponsors. The statistical sample of the research was selected from among the statistical population and using the purposeful and snowball sampling method, the sampling continued until the theoretical saturation process. The tool of data collection and its validation method, thematic analysis method is one of the most conventional and widely used methods of qualitative data analysis, especially in ethnography or interview-based data analysis. The validity of the tool was examined by the interviewees and then expert professors, and the intra-subject agreement method used to measure the reliability. The research data analysis method, the tool used in this research was document study and semi-structured interview using the thematic analysis method.
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